Practical guides for CPG brands on opening and scaling the wholesale side of the business.
What Faire actually costs: commissions, processing, the Faire Direct exception, worked examples, and when the math favors adding a channel you own.
July 19, 2026
GuideA practical guide for CPG brands: how juice bars buy, what owners care about, and how to reach hundreds of them without a bigger team.
March 4, 2026
GuideHow gyms and fitness studios buy CPG products, what owners look for, and how to open the channel at scale.
March 18, 2026
GuideHow salons, spas and med spas buy retail products, and how beauty and personal care brands open the channel at scale.
April 29, 2026
GuideThe honest math CPG brands should run before booking the next booth: trade show costs versus systematic wholesale outreach.
April 15, 2026
GuideReal numbers: what wholesale outreach costs in house, what a done for you system costs, and what ShelfConnect charges.
April 1, 2026
GuideThe difference between doing wholesale manually and running it as a system, and why the second one compounds.
February 4, 2026
GuideMargins, sales cycles and leverage compared: why independent retail is usually the smarter first channel for CPG brands.
February 18, 2026
GuideHow independent health food stores choose new CPG products, what owners care about, and how to reach hundreds of them without a bigger team.
May 13, 2026
GuideHow independent coffee shops and cafes buy CPG products for their counters and menus, and how brands reach them at scale.
May 27, 2026
GuideHow CPG and supplement brands sell to naturopaths, chiropractors, podiatrists and skin clinics: what practitioners check, and how to reach them at scale.
June 24, 2026
Agencies, platforms, brokers and in-house, compared honestly. Including where we fit and where others beat us.
July 19, 2026
ComparisonCost, reach, ramp time and risk: what a wholesale sales rep really delivers compared to a done for you outreach system.
June 10, 2026
ComparisonA booth costs $10,000 to $25,000 twice a year. Here is what the same budget does as systematic wholesale outreach.
July 8, 2026
Free 14 day pilot: real buyers, real outreach, full results report. At our cost.