We reach 500 wholesale buyers matched to your product in 14 days, at our cost, and you see every response. This page is the full scope: how it works, what you get, and what we need from you.
Not a demo. Not a deck. It is a real outreach wave, run at our expense. We find 500 businesses that could stock your product, contact each one personally, and hand you every reply as it arrives. You watch it happen live.
It exists because real results beat promises. We publish no projected reply rates and no promised outcomes, on purpose: every brand and offer performs differently, and the entire point of the pilot is to replace projections with your own numbers. The pilot costs us money to run and spots are limited, so there is a qualification step first: we only take on brands we believe will convert into long term clients.
Two minutes at pilot.shelfconnect.ai. We review your brand and confirm the fit. If it is a yes, you book the pilot call straight from the confirmation.
One short call where we lock the plan together: which buyer type fits your product best (coffee shops, juice bars, gyms, health food stores, salons, clinics, or a mix), which market, and what the offer to buyers should be. Usually that is samples. Sometimes it is better: a local roaster can invite shops to a tasting at the roastery, a supplement brand can offer a staff trial box. We build the outreach around whatever gives your product its best first impression.
We map and qualify 500 buyers for your product in the market we agreed. Not a bought list: we build it from data covering essentially every local business in the US, qualified one by one against your product. Your wave goes live within days of kick off, and each buyer receives a short sequence of personal messages over the two weeks, not one email into the void.
Every response is sorted the moment it arrives: interested, sample request, question, not now. Interested buyers go straight to your team while the conversation is warm, or our SDR add-on handles the replies for you. Not a summary at the end. The live stream of the market reacting to your product.
The entire pilot runs on infrastructure we build and manage. Your domain, your inboxes and your tools are never touched, and there is nothing to install, configure or maintain. You fill in the short form, take the pilot call, and the next thing you do is read replies from buyers.
When we scale together, we build you dedicated sending infrastructure with copy written for your voice and approved by you before anything goes out.
Three things. The short application and pilot call. The basics about your product: what it is, price point, wholesale terms if you have them. And one person on your side who can answer interested buyers within 24 hours, because reply speed is where pilots are won. Samples ready to ship helps enormously: buyers who like what they read will ask for them within days.
A review call where we walk through everything that came back, number by number. If you want to scale, you start with the Prove plan: a thorough onboarding form, a workshop where we align on your voice and targets, copies presented for your approval, and your own warmed sending infrastructure, so the system runs in your name from then on. If not, no hard feelings: you keep the buyers, the data and the learnings, and you will know more about your wholesale channel than most brands learn in a year.
Two minute application. We review every brand personally, and pilot spots are limited.
Yes. The market is yours to define, down to zip code level if shipping economics matter, which for a local roaster or fresh product they usually do. We size the market before kick off so you know exactly how many buyers exist in your range, and the scope decision is made on real counts.
Waterfall. We cross reference over a hundred data sources to find the owner or general manager and their working email. Where a decision maker cannot be found, we fall back to the business inbox rather than skip the buyer. Nobody in your market gets missed.
No. You give us an exclusion list at kick off and those businesses are never contacted. The pilot reaches buyers nobody on your side is working.
Nothing. The pilot is free with no obligation, the buyers and replies belong to you, and the door stays open if you want to scale later.